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The booth of the Philippine Consulate General located at the International Cultural Village, one of the 16 themed zones in the 2021 HKTDC Hong Kong Book Fair

The Philippine Consulate General participated in the 31st edition of the Hong Kong Trade Development Council (HKTDC)’s 2021 Hong Kong Book Fair, held from 14 to 20 July 2021, at the Hong Kong Convention Exhibition Center (HKCEC).

With theme "Inspirational and Motivational Reading" and tagline "Reading the World: Inspiring the Mind and Refreshing the Soul,” this year’s Hong Kong Book Fair aimed to bring Hong Kong citizens together and encourage them to seek out motivational books to empower them amid the COVID-19 pandemic.

The 2021 Hong Kong Book Fair, which partly coincided with HKTDC’s Sports and Leisure Expo, Education and Career’s Expo, and World of Snacks, featured over 760 exhibitors and 16 thematic zones such as the Collectible Corner, International Cultural Village, Children’s Paradise, General Books Pavilion, Multimedia, Stationery and Cultural Gifts, and Spirituality Zone, among others.

Consul General Mr. Raly Tejada poses with the “Philippine Jeepney” at the Consulate’s Booth

Chief Executive of the Hong Kong SAR Carrie Lam, along with HKTDC Chairman Dr. Peter K.N. Lam, and HKTDC Executive Director Ms. Margaret Fong, officiated at the opening ceremony of the 2021 HKTDC Hong Kong Book Fair on 14 July 2021.

Deputy Consul General Ms. Germinia Aguilar-Usudan attends the HKTDC 2021 Book Fair Opening Ceremony held on 14 July 2021 at the HKCEC

The Consulate’s booth located at the International Cultural Village Zone showcased the rich cultural heritage and history of the Philippines through its wide array display of various Philippine literary works which featured books on Philippine literature, tourism, architecture, arts, history, craftsmanship and Filipino cuisine, among others.

Hong Kong locals read the books on display at the Consulate’s booth during the 2021 Hong Kong Book Fair

In addition, the Consulate booth promoted the Philippine book publishing industry through a series of video presentations featuring the National Book Development (NBDB) of the Philippines and the Philippine Educational Publishers Association (PEPA).

Brochures containing information on the NBDB and PEPA as well as Philippine local delicacy snacks, such as dried mango rind candies and native chocolate treats, were likewise distributed during the duration of the 2021 HKTDC Hong Kong Book Fair

Following multiple postponements of the Hong Kong Book Fair last year due to the COVID-19 pandemic, this year’s HKTDC Hong Kong Book Fair provided a unique experience to its visitors through art galleries and diversified cultural activities such as the series of free seminars, workshops, storytelling sessions and book launching events.

(Right) Consul Sheila Monedero-Arnesto represented the Consulate in the Book Launching of Author Dr. Serina Ho (left), “The Echoes of Nature” held on 19 July 2020 at the HKCEC’s Event Hall
Hong Kong locals show their interest in Philippine literature during the 2021 HKTDC Hong Kong Book Fair
The delighted visitors of the Consulate’s booth gamely pose with the colorful Philippine jeepney decoration

To ensure the safety and health of exhibitors and visitors of the 2021 Hong Kong Book Fair, the HKTDC ensured that all on-site staff and exhibitors have been fully vaccinated or provided SMS notification containing a negative result of the COVID-19 nucleic acid test taken on or within 14 days before the date they perform duties at the fair.

Visitors were also required to scan the QR code via the “LeaveHomeSafe” Mobile App at the fair entrance or complete the registration form for contact-tracing purposes.

One of the most-awaited and the largest annual literary event in Hong Kong, the HKTDC 2021 Hong Kong Book Fair drew to a successful close on 20 July 2021 with over 830, 000 recorded visitors.